Facebook Advertising Agency
Choosing The Right Facebook Advertising Agency
Every day there are millions of people on Facebook and you need to tap into this market. If you are unsure of how to complete Facebook advertising then you should look at hiring an agency. Facebook advertising agencies will be able to set up and run your Facebook advert campaigns for you which will increase your traffic, conversions and save you time.
The Services That You Need
Before you hire a Facebook advertising agency you need to consider what services you need. These agencies will generally set up and manage your Facebook adverts only. This means that they will not be looking at your Facebook pages or advertising your products or services in groups. If you are looking for an agency that offers all of these services then you need to look at an overall digital marketing service.
You should also consider the daily logistics of using the agency. If you have an internal approval process that needs to be adhered to then you need to consider the impact of using a third party agency on this. You should also consider who the main point of contact will be in your organization and if you understand exactly what you need from the agency on a daily, weekly and monthly basis.
What To Look For In An Agency
Once you know how the agency will fit into your business and have decided what you need from them it is time to look at potential agencies. There are a lot of Facebook advertising agencies out there, but there are certain factors that you have to consider. These factors will help you determine whether the agency is right for your business.
The most important factor that you need to consider is the knowledge and experience of the agency staff. You should avoid any agency that is very new as they may not have the experience that you are looking for. You need to look at examples of their knowledge and see how their past clients have gained from the results they provide.
You should also look at the tools and resources that the agency uses. It is vital that the agency you choose knows how to work the tools they have and understand which tools they should use to help you achieve your goals. The tools and resources will also give you an idea of how the effectiveness of the adverts will be measured.
The agency you look at should also have a high level of creativity. You want your adverts to stand out and attract people which will not happen if they are identical to every other ad on Facebook. You should try and find examples of their creativity to see if it suits your business.
The client retention rate of the agency should also be considered. While there are some people who will only use the agency for a short amount of time, if the agency is good at what they do then more people will return to them. An agency that has a history of client retention shows that they are knowledgeable and able to provide the results that their customers want.
Getting Into Contact With The Agency
If you have found a few advertising agencies that you could potentially work with you need to contact them. You should never hire the agency without having initial contact because you need to ask additional questions to ensure that they are right for your business. Some of the answers to the questions you need to ask can be found on the agency website so take a look before asking.
The first question you need to ask is what services they provide. Some Facebook advertising services will need you to provide all the information for the advert and they simply implement and monitor it. Other agencies will ask you about the service or product you want to promote and do all of the work for you.
Another question to ask is what results they have achieved for their previous customers. You should also find out if they have any past customers that you can contact as a reference. Most agencies will not go into detail about what they have done for their past customers, but they should be able to provide you with enough information that you understand what the customer wanted and how they provided this.
When you contact the agency you should also ask them about the vision that they have for your business. If you do not agree with the vision that they have then you need to look elsewhere. It will generally put a strain on the working relationship if you want to change everything about their vision.
You should also ask the agency about how they will report the performance of the advertising campaigns to you. If you need to receive a weekly report, are they going to be able to provide this? You should also ask for a sample of their reporting to ensure that you fully understand what it states and that it offers enough detail for your business.
The last question that you should ask the agency is whether or not they ever go over budget. All businesses will have a marketing budget and you need to stick to this. If you hire an agency that does not stay within your budget then you could find yourself with some cash flow issues. If the agency states that they have gone over budget before you should look at a different agency.
Know The Pricing
The fees that the agency charges, should also be considered. You should always consider this before you start contacting agencies because there is no point in getting all the information from an agency that you cannot afford. Most agencies will have a pricing plan on their website so you can determine this before you create the shortlist of agencies to contact.
There are a number of factors that you need to consider when you look at a Facebook advertising agency. It is important that you take the time to look into the agency and to contact their previous customers.