Quality Content for Improved Business Performance
After an initial discussion around your company’s digital goals and needs, our team completes a content audit to provide us with a baseline of your current content performance. This helps us prioritize service and product categories, better visualize customer segments, and identify current abilities and limitations to content production and distribution.
Content Planning & Execution
When it comes to new content, we know that quality and relevance matters. We create content that resonates with your target audience, while serving the needs of the brand. From blog posts to product pages, infographics to video, we work directly with your staff or our own production partners to create effective, content that engages and resonates.
User Experience (UX)
How customers discover and interact with your content can make or break your content strategy. A bad user experience can lead to a poor engagement and failure to convert. We look for ways to improve content structure and display on all devices so that a user is gracefully led from awareness to consider to conversion content types.
If content is king, than distribution is queen. Even the most amazing, killer web content is useless if your audience doesn’t know that it exists. We provide distribution strategies that takes full advantage of owned and earned media as well as paid media recommendations for content types that have been designated for lead generation and conversion.
Don’t just take our word for it, see the results for yourself. With insightful reporting on awareness, engagement, conversions, and paid CTR, you can gauge your content performance and see where your well-crafted content is making the biggest impact. Our team is always tracking your content’s performance, and keeping you informed at every stage.
Analysis & Optimization
And of course, we must always be improving. For with great reporting comes great responsibility, and the ability to reflect, rework, and improve. A key facet of every engagement is our unyielding commitment to analyzing and fortifying our current work. That’s how we’ve been able to stay at the forefront of e-commerce marketing for so long.