Recently while spot checking a few keywords on mobile for a client of ours, we noticed something in search we had never seen before. That something very well may be part of Google’s most recent algorithm update, but it doesn’t have to do with the usual the-sky-is falling scenario (i.e., your rankings are dropping). It has to do with the way users interact with mobile, the shifting tides of the social media landscape, and pretty pictures.
What we are starting to see in quite a few mobile searches is an image being displayed right alongside the organic search result. These are straight-forward static pages, not Google News results. While this may remind you of the wave of video schema thumbnails that crashed on our digital shores some time ago, this is totally different in that Google is picking whatever image on the page it wants.