Instead of showing ads on the right side of desktop search results, Google says it will show a fourth ad above search results, but only for “highly commercial queries.”
Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”
To make up for the loss of the rest of the right-side ads, Google is adding a fourth ad above the search results, but only on “highly commercial queries,” as explained in Google’s official statement:
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
To clarify, the elimination of right-side ads impacts all desktop searches worldwide; the addition of the fourth ad above search results will happen for “highly commercial queries.” This would involve searches like “hotels in New York City” or “NYC cleaning service” and the like.